Aryan Khan, at the young age of 26, has embarked on a dual career path that many can only dream of. As an entrepreneur, he has co-founded the luxury lifestyle brand D’YAVOL X, which combines the comfort of streetwear with the finesse of luxury. Parallelly, his role as the director of a six-episode series titled “Stardom” for a streaming platform showcases his multifaceted talent. In a interview with GQ delves into his journey, shedding light on his entrepreneurial venture and his foray into direction, highlighting the launch of D’YAVOL X’s newest collection in collaboration with Disney.
The Genesis of Aryan Khan ‘s D’YAVOL X
The inception of D’YAVOL X was marked by Aryan Khan’s vision to blend the casual essence of streetwear with luxury’s refined quality. Drawing from his own “thrasher-esque” aesthetic and the iconic style of Shah Rukh Khan, who also serves as the face of the brand, the first capsule collection featured fewer than 100 pieces, each embodying the brand’s unique identity.
Aryan Khan ‘s Stellar Collaboration with Disney
The second batch of D’yavol X merch, expected to create waves nearly a year after the first highly acclaimed launch, sees an unexpected yet fascinating collaboration with Disney. This partnership aims to amalgamate D’yavol X’s edgy nature with Disney’s universally beloved and cheerful vibe, targeting a broader audience and adding a unique flair to the collection.
Design and Product Evolution
Responding to the global acclaim and feedback from the first drop, D’YAVOL X has made significant strides in its design and product offerings. The introduction of a more extensive size range up to XXL and specific womenswear pieces marks the brand’s commitment to inclusivity. Moreover, this collection heralds the brand’s first foray into denim, expanding its repertoire and innovation in design.
The Shah Rukh Khan Influence
Shah Rukh Khan’s involvement in D’YAVOL X is not just as the face of the brand but as a pivotal influence shaping its ethos and appeal. The father-son duo’s collaboration introduces a harmonious blend of contemporary vision and mature insight, enabling the brand to cater to a diverse age group, from the young to the elderly.
Marketing and Global Reach
The international orders from countries like Belgium and Argentina were beyond Aryan’s expectations, underscoring the brand’s global appeal. The feedback from the first launch has been instrumental in refining the brand’s approach to quality, design, and marketing, with an aim for continued improvement and innovation.
The Creative Process
Aryan Khan’s involvement in the creative process, from shooting ads to overseeing photoshoots, underscores his hands-on approach and dedication to the brand. His foray into directing has further enriched his perspective, allowing him to meticulously craft each detail, from product design to visual storytelling.
Brand D’YAVOL X and Disney: Bridging Worlds
The collaboration with Disney is a testament to Aryan Khan and his partners’ vision of exploring the unexpected. This partnership serves to bridge diverse worlds, combining D’YAVOL X’s edginess with Disney’s feel-good essence, thereby appealing to a wider audience and enriching the brand’s narrative.
Future Aspirations and Directions
Looking ahead, Aryan Khan is excited about the journey that lies before D’YAVOL X. With plans to venture into accessories and organize experimental events, the brand is set to explore new horizons, adding more layers to its identity with each collection.
Conclusion
Aryan Khan’s journey is a compelling narrative of ambition, creativity, and innovation. Through D’YAVOL X and his directorial ventures, he has crafted a unique space that blends fashion with storytelling, appealing to a global audience. As D’YAVOL X prepares for its latest drop in collaboration with Disney, the brand stands at the cusp of a new era, promising to bring more unexpected and exhilarating projects to the forefront.
