Founded by Tanaaz Bhatia, Bottomline Media stands at the forefront of integrated marketing, making a significant mark on both Indian and global landscapes. Over the past 13 years, this powerhouse has redefined the standards of brand campaigns, celebrity endorsements, and product launches under Bhatia’s visionary leadership.
Crafting Iconic Celebrity Partnerships
Bottomline Media has become synonymous with influential celebrity partnerships that captivate audiences worldwide. The agency has orchestrated high-profile collaborations such as Shah Rukh Khan and Gauri Khan for LG, Aryan Khan for Adidas, and Sidharth Malhotra for GOVO, maximizing brand visibility and resonance through these stellar associations.
Revolutionizing Movie Marketing
Under Tanaaz Bhatia’s guidance, Bottomline Media also excels in the film industry, steering promotional campaigns for major blockbusters. Their creative marketing for films like “Dunki” with Nayara Energy and “Fighter” with POCO has established new benchmarks within the industry. Moreover, their innovative partnership for “Ra.One” with entities like McDonald’s Happy Meal and Sony PlayStation has become a landmark in film marketing.
Showcasing Global Event Expertise
Demonstrating exceptional global event management capabilities, Bottomline Media, under Bhatia’s leadership, has effectively showcased brands at international venues such as the launches of One&Only One Za’abeel and Atlantis – The Royal in Dubai. These high-profile events underscore the agency’s ability to operate on a global scale, delivering high-impact exposure for their clients.
Leading the Digital and Influencer Marketing Front
Adapting to the digital evolution, Tanaaz Bhatia’s Bottomline Media has adeptly leveraged influencer marketing to enhance digital campaigns. Noteworthy initiatives include engaging popular celebrities like Orry, Mrunal Thakur, and Sanya Malhotra for Crocs, reflecting the agency’s capability to integrate digital strategies seamlessly with influencer reach.
Fostering Long-term Brand Relationships
The long-standing partnership with brands such as Scott Eyewear highlights the agency’s commitment to nurturing and evolving with their clients, showcasing sustained impact and growth.
Innovating with Intellectual Property
Tanaaz Bhatia’s creative force has also driven the agency into new territories of intellectual property creation, such as ‘Dream Homes with Gauri Khan’, blending traditional marketing with innovative content creation that resonates with audiences.
A Testament to Marketing Excellence
Through visionary leadership,Bottomline Media not only meets but often exceeds the evolving needs of their clients with groundbreaking concepts, meticulous production, and strategic talent coordination. Each campaign and collaboration is a testament to their commitment to excellence and innovation in the ever-changing marketing landscape.
Bottomline Media continues to blaze trails, establishing itself as a leader in the world of marketing where innovation intersects with celebrity influence, continually setting the gold standard for marketing success.
